Category Archives: Uncategorized

In our blogs we will be looking at, micro and macro analysis, critical success factors, SWOT analysis and marketing mix of our chosen company which is Neue  Schule bits. We were able to identify both micro and macro factors that effect Neue Schule. Examples of micro being customers, suppliers, competitors, and the general public. Example ofContinue reading “Introduction”

Lack of ownership refers to the fact that you cannot own or store a service. (Maximillian Claessens, 2015.) This is referring to the staff and big events such as Badminton, Olympia and HOYS. It gives people service (by providing the entertainment) and they also get to view all the products, but customers cannot own theContinue reading “NEUE SCHULE’S SERVICE MARKET CHARACTERISTICS”

SWOT analysis was created by Albert Humphrey in the 1960’s/1970’s. It can be defined as a process which generates information that is helpful in matching an organization or group’s goals, programs, and capacities to the social environment in which it operates (Morrison, M., 2008. The Complete History And Guide To SWOT Analysis). It allows a company,Continue reading “‘SWOT’ FACTORS OF NEUE SCHULE”

Micro economics is the: “Study of the economic behaviour of individual units of an economy (such as a person, household, firm, or industry” http://www.businessdictionary.com/definition/microeconomics.html Macro economics can be defined as: “Study of the behaviour of the whole (aggregate) economies or economic systems instead of the behaviour of individuals, individual firms, or markets” http://www.businessdictionary.com/definition/macroeconomics.html We haveContinue reading “MICRO & MACRO FACTORS OF NEUE SCHULE”

We have identified some critical success factors of Neue Schule. The first factor is that the brand makes good profits, due to their product range appealing to a more high-end and expensive market which reflects the quality of the products. The high-quality products are proven to have a better performance than cheaper substitutes, and thereforeContinue reading “CRITICAL SUCCESS FACTORS OF NEUE SCHULE”

We are a group of 1st year Hartpury University students. The name GITA is an acronym of our names: Georgia, Georgie, Isabella, Tia and Amelia. We are all passionate about horses, so for our marketing project we have chosen to look at Neue Schule horse bits. Within this blog we will explore the macro andContinue reading “ABOUT US”