In our blogs we will be looking at, micro and macro analysis, critical success factors, SWOT analysis and marketing mix of our chosen company which is Neue Schule bits.
We were able to identify both micro and macro factors that effect Neue Schule. Examples of micro being customers, suppliers, competitors, and the general public. Example of macro being economic factors, demographic factors, social and cultural forces and political or legal factors.
Then going onto establish critical success factors that effected Neue Schule bits, examples of these are, Neue Schule bits keep a high- end reputation within equestrianism making them nightly sort after, another example being their success in supplier markets, having this niche company name means that it makes it hard for other competitors.
SWOT analysis identity’s strengths and weaknesses which relate to a company, it also apply to opportunity and threats which relates to factors out side of the company. We were able to determine a couple of strengths for a company, the main strength being the reputation as a high standard bit Neue Schule have made for themselves. However this does lead to a weakness, with having this reputation it does mean that the bits can be quite expensive. Opportunity for Neue Schule is their ability now to look to do other products, as they have done with their new spur range, as at the minute there are limited to just bits.
Lastly we looked at service market characteristics. This include lack of ownership, intangibility, inseparability, perishability and heterogeneity. We were successful in being able to relate this back to our chosen company.
