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Neue Schule Blog

WHAT ARE WE DOING?

Introduction

In our blogs we will be looking at, micro and macro analysis, critical success factors, SWOT analysis and marketing mix of our chosen company which is Neue  Schule bits. We were able to identify both micro and macro factors that effect Neue Schule. Examples of micro being customers, suppliers, competitors, and the general public. Example of…

NEUE SCHULE’S SERVICE MARKET CHARACTERISTICS

Lack of ownership refers to the fact that you cannot own or store a service. (Maximillian Claessens, 2015.) This is referring to the staff and big events such as Badminton, Olympia and HOYS. It gives people service (by providing the entertainment) and they also get to view all the products, but customers cannot own the…


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